BMC polls 2017: SEC’s digital campaign succeeds, 11% rise in voting

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The voter turnout for the BMC polls on Tuesday saw an 11-per cent rise as compared to the last civic polls in 2012. The state election commission this year launched a digital campaign, ‘Mahavoter’, joining hands with Operation Black Dot (OBD), an NGO. The main objective of the digital campaign was to encourage voting and especially to woo young voters.

Mahavoter’ was a successful campaign, having reached a minimum of 25 lakh people from February 16 to 21. The campaign had its own website, Facebook page, chatbot (messaging service through a missed call number) and Twitter account.

On Tuesday, the day of polling in Mumbai, the OBD website recorded 5.53 lakh voter search sessions from 7 am to 5 pm, and had an average of 7,000 active sessions per second, a significant figure for a civic election.

Out of the Mahavoter campaign’s total number of visitors/followers, 33 per cent were between the ages of 25 and 34, 26 per cent were between age 18 and 24, 35 per cent were between 35 and 64, and 6 per cent were over 65 years of age.

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